Sunken Costs
Posted by Tad Johnson - Feb 13th, 2008 at 20:02Expanding on a previous post about the psychology of investing, here’s another human psychology defect : the fallacy of the sunk cost. Reading at My Money Blog, here are some common examples of foolish decisions driven by sunken costs:

Don’t Be Fooled By Sunken Costs » My Money Blog via kwout
Have you ever found yourself making a foolish financial decision based on sunken cost? I know I have. Another great example is automobiles–is it worth spending $3,000 to fix up a $6,000 car? Maybe. But only if the replacement cost is greater than $9,000!
Outsmart yourself. Don’t fall for the sunken cost fallacy.
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